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When you change the way you look at things, the things you look at
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OUTSIDE INSIGHT.

The most challenging aspect of running an organization in today’s fluctuating 24/7 world is finding time to evaluate your organization and to do so impartially…from the outside in. 

Maintaining perspective is critical for success.  How will current economic indicators, technology, infrastructure and competitive offerings affect the organization in the near-term?  Are you positioned to capitalize on growth areas, identify personnel potential or limitations and create lasting customer relationships to guarantee success in the long-term?

We partner with our clients to improve operational effectiveness and efficiency, optimize the use of resources, identify operational gaps, enhance product and service offerings, advance employee competencies, deploy cost restructuring tools and enhance customer awareness and loyalty to competitively position organizations and drive business growth.

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The value of PERSPECTIVE

"That's not the way we do it"

"We can't afford that"

"I'm too busy to do that"

Excuses result from lack of engagement, understanding and excitement which comes from a new perspective.

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Creativity
"That's not the way we do it."
"We can't afford that."
"I'm too busy to do that."
Excuses are a result of a lack of engagement, understanding and excitement, but can change when presented with new perspective.
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Time to Think

If only you had the time to focus on the future versus today's challenges.  Hiring a consultant expands your organization's capacity, reach and perspective.

"That's not the way we do it."
"We can't afford that."
"I'm too busy to do that."
Excuses are a result of a lack of engagement, understanding and excitement and can be erased when given a new perspective.
If only you had the time to focus on the future versus today's challenges.  We expand your organization's capacity, reach and perspective.

Often what needs to change is obvious, but difficult to define and navigate. Offering a unbiased perspective builds consensus on purpose, goals and expected results.

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Effective Change
Often what needs to change is obvious, but difficult to define and navigate.  Offering an unbiased perspective builds consensus on purpose, goals and expected results.
 
Ship's Wheel

BUSINESS consulting

Business Plan Development

Marketplace Analysis

Operational Effectiveness

Product & Service Evaluation

Collaboration Potential

Why reinvent the wheel, which costs your organization extensive time and money, when an outside perspective offers

proven best practice experience?

Image by Jon Tyson
Experience
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Alec Sivel

  • LinkedIn

Prior to founding Perspective in 2015, Alec was Vice President, Marketing for Utz Quality Foods where she was responsible for brand image, packaging and placement, new product development and advertising.  Previously she held senior positions, including President and VP, at global advertising agencies in New York, Baltimore and Philadelphia, delivering business and marketing strategies, product and packaging development and advertising campaigns for clients including Tylenol, Mead Johnson Nutritionals, Con Agra Foods, NutriSystem, Carlsberg Beer, Giant Foods, The Islands of the Bahamas and Renaissance Hotels. 

 

A Johns Hopkins graduate, she has been a guest lecturer at Rutgers, Temple and Johns Hopkins Universities and was featured in the Top 40 under 40 for marketing, as well as a Top Food Marketing Executive in Food Trade News.

 
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LET'S GET TO WORK! 

Alec Sivel

20 Woods Lane

Hanover, PA  17331

​717.451.3450

alec@newperspective.biz

Look forward to speaking with you!